MODERN TENDENCES IN HIGH EDUCATION: THE EXPERIENCE OF THE NEW SPECIALTY INTRODUCTION AT ODESSA NATIONAL ECONOMIC UNIVERSITY

Abstract

Summary. Today, university institutions face the question of relevance, modernity and innovation of the educational content and specialties they offer. Multidisciplinary specialties replace singleprofile specialties. The ability of the university administration to respond to these changes in time, to offer the potential students and teachers new directions of development and new learning trajectories and to meet the challenges of today’s real business environment is a guarantee of success of any higher education institution. With Ukraine’s entry into the global educational environment, migration and interest in education in Ukraine from the potential foreign student’s, the demand for teaching in English is growing. At the same time, the number of teachers who could do it well, unfortunately, is insufficient to meet such demand. Secondly, we can see that many potential students, even immediately before submitting application for the enrollment into the universities, have not finally decided on their priorities, and until the last moment often choose between philology, business education and pedagogical education. We decided that we can offer them a great decision and to work in all those areas at the same time. And most importantly, the modern young generation has another ideas about success and the strategy to achieve it, in which education is perceived not as a social elevator and a tool for career building, but as element of their uniqueness, means of realizing their creative potential. Multidisciplinary specialties replace single-profile specialties. The author of the article considers thirteen main trends in modern education, describes ONEU’s innovative approach to the filling of the educational content and the experience of implementing a three-component educational program “English in Economics and Business Education” into the modern educational process. The article also focuses on current challenges that contribute to the transformation of the educational process and the formation of new educational trends.